The Business of Resort Management - Paperback
"In The Business of Resort Management Peter Murphy expands the boundaries of more traditional approaches to understanding the business of tourism. By adopting sustainability as one of the core concepts Murphy offers a comprehensive treatment of the business of resort management that is interdisciplinary in scope and goes beyond issues such as marketing and financial management to include such topics as community relations, governance and environmental management. This book provides an excellent basis for understanding the breadth and complexity of resort management.
The case studies and the thought-provoking questions at the end of each chapter add to the value of the book as an essential text for students of resort development and management."
Alison Gill, Professor of Geography and Associate Dean of Arts and Social Sciences at Simon Fraser University, Canada
"Murphy has succinctly analyzed the resort industry both past and present. What I particularly appreciate is his understanding of the role health tourism will play as the population ages and the opportunities it presents for the resort industry of the future."
Kathryn Stolle, President of SLK Total Spa Concepts
"Through comprehensive investigation this text provides an authorative guide to many of the unique issues of Resort Management. The author provides theoretical analysis, discussion and case studies which give accurate description, explanation and practical know-how of past and present industry practices to provide convincing value for students, teachers and resort business managers alike."
Eleanore Fitz, Director of Programs at the Albury-Wodonga Campus of La Trobe University School of Sport, Tourism and Hospitality Management, La Trobe Universit.
- Item Weight : 1.1 pounds
- Paperback : 360 pages
- ISBN-13 : 978-0750666619
- Product dimensions : 6.49 x 0.82 x 9.22 inches
- Publisher : Butterworth-Heinemann; 1st edition (November 21, 2007)
- Language: : English
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